About Us
What We Do
We strive to design and deliver apparel that facilitates the lifestyle of climbers all around the world. Our apparel is designed to be durable, functional, comfortable, and fashionable so climbers can wear them confidently on and off the walls.
We’re not just a clothing brand - what’s also important to us is to help spread a love of climbing to more people while fostering a tighter-knit community of climbers across the globe.
Our Vision
We believe that climbing is full of lessons that can be translated to how we live our lives everyday. From determination and persistence to community and kindness, we want people to realise all the personal, social, and ecological potential that climbing can bring to us.
Through practicing what we learn through climbing in our daily lives, we want climbers all around the world to feel ready to overcome the real and emotional mountains or challenges we experience every day.